This calculator is an estimate, not a quote. It uses published ranges for software, freelance work, agencies, and our fixed service.
Email marketing cost calculator
Estimate your monthly range
Who does the work
Estimated monthly range
$0 to $100 a month
DIY software with a list under 1,000: AWeber's 2026 guide says most small businesses pay $0 to $100 a month for the platform.
Your time is not included.
This is an estimate from published ranges, not a quote. Platform fees and setup may be separate.
How to read it
Campaign count matters most for project work. Fiverr's guide lists $45 to $170 per project, so two projects are about $90 to $340.
List size matters most for software: AWeber reports $30 to $60 monthly at 5,000 subscribers and $150 to $300 at 25,000.
GetResponse's 2026 guide lists $10 to $200 hourly or $50 to $5,000 per project for outsourced work.
Freelance Nation reports $40 to $85 hourly and $1,500 to $5,000 monthly retainers. These are attributed ranges.
Reference ranges
| Option | Range | Source |
|---|---|---|
| DIY software | $0-$100/month | AWeber |
| DIY at 5,000 | $30-$60/month | AWeber |
| DIY at 25,000 | $150-$300/month | AWeber |
| Freelance project | $45-$170 | Fiverr |
| Freelance hourly | $10-$200 | GetResponse |
| Freelance retainer | $1,500-$5,000/month | Freelance Nation |
| Agency retainer | $2,500-$10,000+/month | GetResponse |
| Flat-rate service | $59/month | Published price |
The calculator excludes setup, authentication, list cleaning, extra revisions, automation, and your time. It predicts no results.
Read the cost guide and agency guide for context.