Guides

Prices, tradeoffs, and plain answers for small businesses deciding whether to do email marketing themselves or get help.

  1. 01

    How Much Does Email Marketing Cost for a Small Business?

    Real monthly and per-campaign prices for software, freelancers, agencies, and flat-rate services.

    Read the cost guide
  2. 02

    Email Marketing Agency Pricing: What Agencies Charge in 2026

    Published agency rates, pricing models, and what makes a quote go up or down.

    Read the agency pricing guide
  3. 03

    Done-for-You Email Marketing: What You Actually Get

    A clear definition of the service, what should be included, and when specialist help makes more sense.

    Read the service guide
  4. 04

    How to Outsource Email Marketing for a Small Business

    A decision guide to agencies, freelancers, and flat-rate services, plus the questions to ask before hiring.

    Read the outsourcing guide
  5. 05

    Email Marketing Agency Alternatives: 4 Honest Options

    A fair comparison of DIY platforms, low-cost setup help, freelancers, and flat-rate campaign services.

    Compare the alternatives
  6. 06

    Is Email Marketing Worth It for a Small Business?

    What the widely quoted ROI figures mean—and the practical conditions needed to earn a return.

    Read the ROI guide
  7. 07

    Email Marketing Cost Calculator

    Estimate monthly spend from campaigns, list size, and who does the work.

    Use the calculator
  8. 08

    Free Email Marketing Templates and Worksheets

    Ready-to-use campaign brief, monthly report, proposal, and sample workbook.

    Get the templates
  9. 09

    Email Marketing Freelancer Rates & Consultant Fees in 2026

    Typical hourly rates, per-email fees, and retainers — plus how to price your own freelance services.

    Read the rates guide
  10. 10

    How Much Does an Email Blast Cost in 2026?

    One-off campaign pricing: pay-as-you-go sending, freelancer and agency per-blast rates, and a cost table.

    Read the blast cost guide