How much does email marketing cost for a small business? The answer depends on who does the work and how often you send.
Setup can also change the price.
Three costs to separate
Software stores contacts and sends messages.
AWeber's 2026 guide reports $0 to $100 monthly for many small businesses. List size drives higher tiers.
Production pays for planning, writing, design, building, checks, and scheduling. Fiverr's marketplace guide lists $45 to $170 per email-marketer project.
A project at the low end may mean copy only.
Strategy and management add a recurring layer. Freelance Nation reports $1,500 to $5,000 monthly retainers.
GetResponse's 2026 guide places full-service agencies at $2,500 to $10,000 or more monthly.
What changes the price
- List size changes the platform bill.
- Campaign frequency multiplies project fees.
- Automation and segmentation require specialist time.
- Setup, authentication, templates, and list work may be separate.
- More revision rounds and meetings increase delivery time.
Ask whether the quote includes copy, design, platform build, testing, reporting, and written approval. Confirm who owns the sending account and permission-based list.
Keep platform fees and technical setup visible in the comparison.
A small published option
Affordable Email Marketing's Lite offer is $59 USD/month for two campaigns, written, designed, and sent in the client's working platform.
It includes one consolidated revision round per campaign, approval before sending, and basic open-and-click reporting. Platform fees and technical setup are not included.
The service is founder-run and new, with no case studies or testimonials. Test the fit with a free sample before payment.
Compare the scope, not a promise of results.
Budget questions to ask
- How many finished campaigns are included?
- Who writes and builds them?
- How many revisions are allowed?
- Are platform fees and setup extra?
- Do I approve every send?
- Can I export the account, list, and reports?
Compare agency pricing, done-for-you scope, and outsourcing. Use the calculator for a range.