Use it before a first draft
A free sample should use a real business input, while keeping assumptions visible. Complete the workbook, then ask the writer to draft one useful email.
Never turn a fictional example into client proof.
The workbook
Prospect facts
Business: {{business}}
Website: {{website}}
Audience: {{audience}}
Permission basis: {{permission_basis}}
Voice words: {{voice}}
Do not claim: {{restrictions}}
Opportunity
Offer, update, or useful idea: {{opportunity}}
Why customers care: {{customer_reason}}
Primary action: {{call_to_action}}
Link and deadline: {{link_and_deadline}}
Draft record
Subject: {{subject}}
Preview text: {{preview}}
Body draft: {{draft}}
Assumptions needing confirmation: {{assumptions}}
Quality check
- Facts and prices verified
- Audience permission confirmed
- Link works and matches the action
- Claims have evidence or are removed
- Approval is recorded before sending
Closing note
If this direction feels right, I recommend {{plan}} at {{price}}. It includes {{short_scope}}.
Reply "go ahead" and I will send the exact onboarding steps and written service terms.
For cost context, read the small-business guide and agency guide.