Email Marketing Monthly Results

Record what was sent and what the platform data supports.

Free templateResources

Use it after sending

Copy the platform's own numbers. If a metric is unavailable, write “not available”. Do not estimate opens, clicks, revenue, or causation.

The template

Client: {{client_business}}
Reporting month: {{month}}
Prepared on: {{date}}

Campaigns

Campaign delivery and engagement
CampaignSentDeliveredUnique opensUnique clicksUnsubscribesHard bounces
{{campaign_1}}{{sent}}{{delivered}}{{unique_opens}} / {{open_rate}}{{unique_clicks}} / {{click_rate}}{{unsubscribes}}{{hard_bounces}}
{{campaign_2}}{{sent}}{{delivered}}{{unique_opens}} / {{open_rate}}{{unique_clicks}} / {{click_rate}}{{unsubscribes}}{{hard_bounces}}

Source and timezone: {{source}} / {{timezone}}. Privacy features and image blocking make opens directional.

What people clicked

  1. {{link_or_topic}} - {{unique_clicks}}
  2. {{link_or_topic}} - {{unique_clicks}}
  3. {{link_or_topic}} - {{unique_clicks}}

Observation

{{two_or_three_sentence_observation}}

Next month

  • {{first_campaign}}
  • {{second_campaign}}
  • {{facts_needed}}
  • {{approval_dates}}

For interpretation, read whether email is worth it and use the cost calculator.